News and Ideas

3 steps to show-and-tell success with AMES Tools’ proven educational journey 

In a competitive tools market, we know that educational communication is key to consumer confidence. With tools specifically designed to meet the needs of the market, and point-of-sale designed to help customers of any gardening experience level, every shopper will leave the store with the best suited tool for their garden job.  

AMES Tools’ approach is proven to help shoppers find the right tool for the job.  

Want to get in on the action? Contact your usual Sales Manager to place your order. New to AMES Tools? Contact us here to get started.  

Educational point-of-sale 

Each aspect of AMES Tools’ point-of-sale solution has been thoughtfully crafted with consumers in mind. From swing tags to modular display flags, lighting locations to fixture design, it’s clear, visual, and helpful.  

Claire at Selby Garden Centre is pleased with the setup in store: “The display is very eye-catching and explains the products to customers. The QR code sending customers from the label to the website to learn more is a fantastic idea.” 

Using a combination of offline and online materials, AMES Tools’ POS solutions aim to reach as many consumers as possible – providing them with the instant access to tools information, and the option to seek further guidance online. 

David Domoney partnership 

Resident gardener of ITV1’s This Morning and celebrated horticulturalist, our friend David Domoney has been instrumental in providing consumers with expert gardening advice. From fruit trees to roses, tilling soil to pulling weeds, David’s ambassadorship with AMES Tools has helped consumers to seek sterling advice and choose the right tool for the job.  

Speaking of the importance of educating consumers, David said: “With 40 years of experience as a professional horticulturalist, it’s easy for me to talk about the joys of gardening, but I recognise that for many new gardeners, the task at hand can be confusing at first. I firmly believe that much of this confusion can be alleviated with the proper knowledge and the right garden tool for each garden task at your fingertips.” 

Clear product ranging  

Each tool in the AMES Tools range helps shoppers to complete a garden job. With 24 carbon steel and 27 stainless steel tools to choose from, the succinct range causes no confusion – the only decision shoppers need to make is their preferred steel construction. 

This approach works. Since switching out a previous supplier to AMES Tools, Sam at Burston Garden Centre has experienced huge benefits. Sam said: “Since transitioning to using AMES gardening tools from our previous supplier, our sales have experienced a significant uptake of 17%”.    

Looking to stock AMES Tools? If you’re already an AMES Companies customer, please contact your usual sales manager

If not, we can help – you can easily register your interest here and a member of the team will be in touch to help you get started. 

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