News and Ideas

Garden tools made simple: how we help customers  

With a wide range of garden tools on the market, buying the right tool for the job can be an overwhelming experience for consumers. That’s why we have taken extra care when we designed our merchandising stands – each detail has been created with your customers in mind: they’re easy to shop, answer key questions and lead to expert advice from David Domoney.  

Want the AMES garden tools range in your store? Contact your usual sales manager to place an order. 

Easy to shop stand 

Our modular back wall stand is thoughtfully merchandised – we’ve made sure our range is organised so customers can easily find the correct garden tool. Meanwhile, built-in lighting highlights the product range, creating a premium look to the stand and adding extra visibility to the products.  

Did you know that AMES Tools are delivered, unloaded and merchandised by a dedicated team? Let us take care of it all on your behalf, contact your sales manager to find out more. 

POS that answers questions 

Swing tags, flags and QR codes work together on the back wall stand to help your customers with their purchase decisions. Swing tags on each product explain each tool’s purpose, while QR codes take the customer to our website for more information. Flags are displayed to highlight the unique features of the product, all of which are a helpful aid for you to sell with confidence. 

Expert advice from David Domoney  

Did you know that celebrated TV Gardener and Author David Domoney is our brand ambassador? Working together, we’re committed to helping gardeners choose the right tool for the job – from spade to shovel, fork to prong, we’re taking the confusion away from the purchase.   

From January 2024, you’ll see David’s advice on our website and social media channels, which can all be reached from AMES Tools point of sale by simply scanning a QR code.  

Are you interested in stocking AMES Tools? If you’re already an AMES Companies customer, please contact your usual sales manager

If not, no worries – you can easily register your interest here and a member of the team will be in touch to help you get started. 

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